Paid Advertising

Managed ad campaigns built around clear targeting and measurable outcomes.

Discuss Your Project

We plan, launch, and manage paid advertising campaigns across search and social platforms. Every campaign is built around specific goals, proper conversion tracking, and ongoing optimization, rather than a set-and-forget approach.

What This Covers

What This Includes

Google Ads

Search, display, and shopping campaigns on Google's advertising network.

Meta Ads

Advertising across Facebook and Instagram, targeted to your specific audience.

Campaign strategy

Defining goals, budget allocation, and targeting before any ad spend goes live.

Conversion tracking

Setting up proper tracking so you can see what campaigns are actually generating, not just clicks.

Optimization

Ongoing adjustments to targeting, bidding, and creative based on real campaign performance.

Problems We Solve

Common Reasons Businesses Come To Us For This

  • Ad spend is going out, but there's no clear visibility into what it's actually generating.
  • Campaigns were set up once and haven't been reviewed or optimized since.
  • Conversion tracking isn't set up correctly, so reported results may not reflect reality.
  • You're not sure which platform (Google, Meta, or both) is the right fit for your budget.
  • Ad accounts are structured in a way that makes performance hard to analyze.
Our Approach

How We Handle This

  • We define specific, measurable goals before any campaign goes live.
  • Conversion tracking is verified as part of setup, not assumed to be working.
  • Budgets are allocated based on what the data shows is performing, reviewed on a regular cadence.
  • We report honestly on performance, including when a campaign or channel isn't working.
Deliverables

What You Get

Campaign strategy and account structure.

Verified conversion tracking setup.

Live, managed campaigns across the agreed platform(s).

Ongoing optimization based on performance data.

Regular reporting on spend, performance, and conversions.

How We Work

Our Process

Discovery

We learn about your business, audience, and goals before recommending an approach.

Strategy

We turn that understanding into a clear plan with defined priorities.

Implementation

We build and launch the work, whether that's a website, a campaign, or a system.

Measurement

We track the metrics that matter for your specific goals.

Optimization

We refine the approach based on what the data shows is and isn't working.

Is This For You?

Who This Service Is Suitable For

  • Businesses that want faster, more immediate visibility than organic channels alone provide.
  • Businesses currently running ads without clear tracking or reporting.
  • Businesses launching a new product or promotion needing quick visibility.
  • Businesses wanting to test specific audiences or offers before committing further budget.
Questions

Frequently Asked Questions

How much should we budget for ad spend?

It depends on your industry, goals, and competition. We recommend a starting budget based on your goals during the strategy phase, and adjust as performance data comes in.

Do you guarantee a certain number of leads or return on ad spend?

No. Paid advertising results depend on many factors outside any agency's control, including market conditions and platform auctions. We focus on sound strategy, accurate tracking, and ongoing optimization rather than promising specific outcomes.

Which platform should we advertise on, Google or Meta?

It depends on how your audience searches and browses. Some businesses run both; we'll recommend a starting point based on your goals and budget.

How often will we see reporting?

We agree on a reporting cadence as part of scoping, typically monthly, with the option for more frequent check-ins during initial campaign launches.

Can you take over campaigns that are already running?

Yes, we can audit and take over existing ad accounts rather than starting from scratch.

Interested in this service?

Tell us about your project and we will get back to you.

Discuss Your Project